This essay is a writing sample focusing on a few of the main signs of aging skin, and what ingredients to look for when searching for products that combat these signs.
Becoming a savvier consumer takes some digging. Particularly when it comes to the oversaturated and influencer-focused wellness and health sector, the process of obtaining that knowledge is often fraught. In authoring this essay, I aimed to cut through the bullshit, and share ways for readers to do the same.
By empowering readers to identify for themselves which commonly used ingredients are most effective for certain skincare concerns, this article gains readers trust. Using informative, but conversational language, I made explanatory text that uses technical terminology more approachable.
